McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century. The state transitions additionally specify whether to add a symbol to the stack, or to remove a symbol from the stack. The theory is based on Max Weber's concept of rationalization, which is the process of replacing traditional and emotional thought with reason and efficiency. High degree of division of labor and specialization - Every manager and worker must perform specific tasks. The movie and television industry works on this predictability by churning out sequels or using the same story lines. Another example is speed dating, which allows individuals to gather for a production-line style of short face-to-face meetings with each other, simplifying and speeding up the normally time-consuming process of meeting a variety of people. Chapter Two gives a history of socioeconomic developments that lead up to the creation of McDonalds including theories.
This is because McDonaldization does not require a skilled workforce. An input stream is fed into the machine one character at a time, and the state transitions for the current state are compared to the input stream, and if there is a matching transition the machine may enter a new state. What is the first thing that you notice about McDonald's restaurant? So, a Big Mac will always taste like a Big Mac, irrespective of the changes and uncertainty in life. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them. However, it is not just limited to that. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.
Yet, as important as both. What elements efficiency, calculability, predictability, and control of McDonaldization do you see? Our lives are structured and controlled; we go through the motions on auto-pilot. Fast food is not necessarily good food - in fact, McDonald's food is extremely unhealthy and the taste is average and bland. No longer were law breakers to be rehabilitated or reintegrated into society. According to Professor George Ritzer. Ritzer himself hints that this is the fifth dimension of McDonaldization. Lesson Summary In summary, George Ritzer was the author of one of the most influential sociology books of all time.
In the past, health care was more simplistic in nature. Predictability that is seen in McDonald's stems from order, discipline, consistency and methodical operation. . Control exists specifically through nonhuman technology. McDonald's serves as the case model of this process in the 1990's.
Visser, 1989:42; in Ritzer, 1994:156 Microwavable foods and fast-food restaurants allow us to eat what we want, when we want it. How long will it be before these rational systems evolve beyond the control of people. Despite this variability, you can always get a happy meal and order your meal by number rather than name. Pick your own apples, pumpkins, or blueberries? In the following sections, I will explore further these aspects of. In his model the following show what an ideal bureaucracy should look like: 1. The rational determination of the best mode of production. For example, adding an extra tape to the Turing machine, giving it a two-dimensional or three- or any-dimensional infinite surface to work with can all be simulated by a Turing machine with the basic one-dimensional tape.
Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes. So, people know what to expect when they enter the restaurant. How has globalization affected the global body images and what consequences can it. According to Wong, the influence of McDonaldization has also affected Higher Education classrooms. Whether it be a fast food restaurant or a store, these small shops has grown into large conglomerates to supply us with two things. In the last couple of weeks we have had extensive conversations with folks and it was a bit disappointing how much the dialogue tended to veer towards aligning the death penalty with real justice. Ironically, I was surprised to find that crime had not increased during this time, but rather decreased.
Each entry in this sequence needs to be an application of a basic function or follow from the entries above by using , or. One goal of computability theory is to determine which problems, or classes of problems, can be solved in each model of computation. Two of their most appealing qualities are convenience and affordability. These rational system don't save us money; we might spend less, but we do more work. Then, something happened to cause a drastic change to how we punish. Los Angeles: Pine Forge Press.
Instead, of hiring more cops, we could hire more teachers. Ritzer says that the substitution of nonhuman for human technology is also a part of control. Calculability being able to produce and obtain large amounts of things in a very rapid and timely fashion 4. Status, capability and competence are assumed to be related to the number of initials one lists behind one's name or the number of pieces of paper we have hanging on our office walls. Consumers often use price and number of items sold to gauge the appeal of business. Example : To find 5% of 50. Second, the cost of that burger is a big selling point.
The system of efficiently producing and distributing their food has some other consequences, namely millions of tons of trash each year disposability and a food cultivation system of questionable ethics. Is it based on four components emphasized by Ritzer, efficiency, calculability, predictability and control. Control The final principle of McDonaldization is control. As a result, standard, predictable. Punctuality, calculability, exactness are forced upon life by the complexity and extension of metropolitan existence.
There are other dimensions of McDonaldization that Ritzer didn't include with the main four, but are worthy enough for prime attention. S had an incarceration rate between 90 and 150 per 100,000 people. He defines McDonaldization as the process by which principles of fast food restaurants have come to dominate virtually every aspect of society. The term itself is refers to a larger process of running a business efficiently. While there are many criticisms of this theory, McDonaldization theory and its concepts like efficiency, predictability, control and replacement of nonhuman with human technologies can be seen in almost all new means of consumption like mega malls, shopping networks, cybermalls, infomercials and of course, fast food restaurants. Praying the people use their voting power and brain power to get this ball rolling.